10 initial impressions of the new Apple tablet

Chris J. Karr, January 28th, 2010

In light of the release of the new Apple tablet device, I wanted to share a few thoughts and initial impressions. These thoughts are focused on the device as a whole – I’ll be posting more on Apple’s foray into the electronic book world later. Disclaimer: I am an AAPL shareholder and I plan to purchase at least one of these devices for research and development work when they become available.

1. I never thought that I would say this, but the biggest “WOW” factor for me is the low price. I expected the device to retail for at least 50% higher ($750+). Given that I purchased a Nokia N97 for $600 a couple of months ago, a $500 Apple tablet was a very pleasant surprise. I’m looking forward to the inevitable price reductions over the next couple years.

2. I’m disappointed that the device is essentially an iPod Touch with a larger screen. I think that Apple had a good opportunity to scale Mac OS X down to the tablet form factor to do something truly revolutionary. While a larger screen will enable new kinds of iPhone applications, these apps will remain hobbled by the limitations that Apple originally established to limit developers from exhausting batteries and overloading cellular networks (example). I would gladly trade half of the reported 10 hours of battery life in exchange for doing things like running background applications.

3. I’m very disappointed that Apple continued to use the App Store as model for developing and deploying applications to the device. I understood Apple’s justification for the approval process when it was about vetting applications to protect the wireless networks. However, by making the App Store the only channel to load applications on the device, I can no longer give Apple the benefit of the doubt with respect to the App Store and can now only conclude that it’s more interested in skimming 30% from the Apple ecosystem than it is providing a powerful platform for third-party innovation. In other words, as a third party developer, I don’t see how the App Store benefits anyone other than Apple.

4. I find the whole book-like user interface metaphor to be intriguing. I haven’t decided if this metaphor is useful and worth replicating elsewhere (like the 3-pane interface) or if it’s a hacky way of reusing existing iPhone UI components on a larger screen.

5. This device will be a stellar video player if the battery life claims are honest. I would love to have one of these loaded with a few films when I find myself traveling cross-country on the Amtrak train. In terms of video playback, my only concern is the lack of third-party codecs and having to transform existing media to push it through the iTunes filter to the device itself.

6. I think that my overall opinion of the device will pivot upon whether Apple allows competing third party applications on the device. In particular, I am watching closely whether Apple continues to allow Amazon’s Kindle & Stanza applications on the device. If Apple can suppress its monopolistic tendencies and permit Amazon to deliver an optimized Kindle client, I’ll be sold on the device. If it rejects the Kindle application on the basis that it replicates core functionality, Cupertino will have a portable incarnation of the Apple TV on their shelves.

7. I was impressed that Apple managed to port iWork to the device, but until there’s a decent editor for Microsoft Office documents, the device will remain stillborn as a tool for doing any serious word processing or spreadsheet work.

8. I’m looking forward to using the device as a peripheral display for things like home environment state and for visualizing other elements of my context & environment. I also think that will be a nice touchscreen controller for Shion.

9. I’m disappointed that Apple continues to deploy its NDA on beta versions of the development kit. I see no good justification for not allowing developers to communicate among themselves openly using third-party forums like Stack Overflow.

10. I’m disappointed that there is no built-in Micro-USB connector that can be used to connect third-party hardware and other USB peripherals. Apple continues to push people towards its proprietary dock connector and dongles.

Overall, I think that the iPad is a very mixed bag. On one hand, the device will be an exceptional media player and terminal for doing very shallow computing. On the other hand, it showcases Apple’s worst tendencies and I think that these proprietary habits may hobble the device in the same manner that Apple’s walled garden has limited the impact of the Apple TV platform. I was pleasantly surprised at the entry-level configuration’s low price. If I were not in the business of ubiquitous computing, I would probably wait to purchase one of these until I saw what happened with Amazon’s Kindle apps and other existing software that now replicates built-in iPad functionality.

3 Responses to “10 initial impressions of the new Apple tablet”

  1. Dan Danless Says:

    Regarding #3. The advantage to you, the developer, is distribution and shelf-space in the only store you need to be in. That’s a huge win over traditional boxed software and web store fronts.

  2. Chris J. Karr Says:

    Dan: True that the App Store replaces web storefronts, but as the number of apps increase (and discoverability decreases), storefronts become important again as an alternative method for discovering a specific application. In terms of cash, Apple takes more than the other payment processors (30% as opposed to >10% for Kagi) and the value for that 20% premium rapidly diminishes with app discoverability.

    This also ignores the friction that the App Store imposes in terms of rapidly getting bug fixes and other updates quickly out to users. This also ignores the risk that developers run that Apple will reject an application or pull it at some later time because it conflicts with their plans or business objectives (see Google Voice apps, the Podcaster application).

    The App Store was a win to begin with, but it’s benefit for developers diminished as it was swamped with applications.

  3. Doug Brethower Says:

    I wanted it to be a macbook air scaled down to fit in an inside vest pocket. I did not want to be forced to dock to iTunes.

    Lots of good thoughts and thanks for that. I find myself agreeing with much of what you say, usb, big Amen, kindle-apple tv, yes kind of.

    SIMPLE-AFFORDABLE. That is where Apple strikes gold with the iPad. Shallow computing, big Amen. That was the laser precise target. Consumption is where 95 percent of users spend 95 percent of their time.

    Two greatest achievements are moving most users one decade forward in browser tech. Embracing SIMPLE as a tech objective.

    $500, had it not required a mother ship, would be a complete runaway success.

    Personal users, save that old pc, use it for an iTunes server station so you can use an iPad? Not so sure that will fly. Hacker potential is as yet unexploited. Time will tell.

    For small business, mini server for $1000 plus a dozen iPads is a bargain today. Saves even more money into the future.

    http://www.ipliance.com/index.php/eng/Misc/Daily-Notes/The-iPad-12-What-Breakthroughs

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